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12

e.l.f. Comestics x Chipotle

My time at D1A, I helped the conception and launch of a very unique collaboration, e.l.f.  x Chipotle. Every piece of the makeup kit mimicked the set up of the selections of ingredients at a Chipotle restaurant. I created the makeup bag as with silver foil lining to replicate the iconic Chipotle burrito.

 

 

We led social campaigns and also tapped numerous influencers via the drag community and tiktok to show off this one of a kind makeup kit. 

The collection launched and sold out in 72 hours.

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